OBJECTIVE
Create a polished campaign to promote nate app features to existing and new users, from concept to completion, with a timeline of 6 to 8 weeks.

SOLUTION
Nicknamed “Tap Into Magic”, nate launched a campaign showcasing two characters, each obsessed with collecting one particular item. They are using nate, the magic shopping app, to buy just one more, in just 3 taps. Campaign included two hero videos, two tiktoks, and multiple versions of 10+ still hero images (featuring various screens of the app) for paid media across Tiktok, Instagram, Facebook, YouTube, and Google, as well as social and the app store.
The visuals leaned into the brand color, butter yellow, in a playful environment, inspiring curiosity.

ROLE
In short: I had an active role, both conceptually and physically, throughout the pre-production, production, and post-production process of this project. Concepting was done in-house, where I partnered with our producer and graphic designer. Concepts were pitched and approved internally, then we sourced the set, models, and produced props, (including custom skateboards) shotlists, and storyboards in-house. After shoot day, we partnered with an external retoucher and video editors while I planned the paid media rollout and laid out FPO designs, until it was finally time to export finals.