OBJECTIVE
Create a lookbook that showcases the holiday product selection for buyers/editors and ties back to Cole Haan’s holiday campaign expressions.

SOLUTION
Using the seasonal color palette and minimal propping, featuring slivers of textural location images, the focus was on the product, and the holiday lookbook was captured.

ROLE
My concept envisioned how the holiday season would look in various locations: the mountains, the city, and on the road. I owned all design aspects and art direction, and decided to include some existing on-figure images. Marketing and I collaborated in planning the flow of the book and organizing folders of product images. Our internal Photo Studio photographed all stills, and brought our vision to life with the props I chose and the compositions we collaborated on.