OBJECTIVE
Create a campaign to promote nate creator program perks to existing and new users, from concept to completion, with a focus on the content feeling native to TikTok.

SOLUTION
To bring additional attention to their existing program which had been live for 6+ months, nate launched a campaign showcasing creators in their actual apartments. Each has a different niche audience: fashion/personal style, home decor, or tech. Campaign included a hero video, two tiktoks, and multiple versions of 10+ still hero images (featuring all four creators, and various screens of the app) for emails, in-person events, and paid media across Tiktok, Instagram, Facebook, and Google. The visuals blended the brand color, butter yellow, into a secondary color, to highlight the unique personality of each creator.

ROLE
Once again, I had an active role, both conceptually and physically, throughout the pre-production, production, and post-production process of this project. Concepting was done in-house, where I partnered with our producer and graphic designer. Concepts were pitched and approved internally, then we sourced props and photographers, and produced storyboards and shotlists in-house. We partnered with Marketing Department for talent, locations, and additional details. After a two-day shoot at four locations in NYC, we edited video in-house, and partnered with an external retoucher while planning the paid media rollout and FPO to final designs.