OBJECTIVE
Generate awareness and excitement surrounding the launch of the brand’s golf footwear and accessories,and tie back to #WriteNewRules from 4.ZERØGRAND campaign.

SOLUTION
Cole Haan made its entrance into performance golf footwear with a campaign featuring work from artist Mike Perry. In addition to the (un)usual window treatments and signage, the product and branding was activated through instore and popup putting green locations. This campaign lived across Cole Haan’s digital presence, as well as 300+ stores worldwide.

ROLE
The challenge was figuring out how to highlight the exciting new golf product without neglecting the other (non-golf) product launching during this season. The final design system my coworker and I landed on was as follows: applying Mike’s provided art, without losing the brand’s voice, for all golf deliverables. We used the core brand system for the remaining (non-golf) products. We shared the system with our fellow designers who were assigned to digital aspects of the project to apply to the website. They took it one step further and created an interactive “which golf shoe are you” quiz for the site, partnering with our copy team and an external vendor.