OBJECTIVE Brand content as entertainment: create fresh visuals to excite new and existing customers about The Clover Collection, one of Brilliant Earth's latest jewelry capsules.
SOLUTION Concept and source CGI animation (a first for the brand in its 20 year existence) that can be used as video and stills across multiple channels, in addition to in-house photography and influencer content. Now that process is established, we are able to execute ongoing animations on a three-week timeline.
ROLE Developed three directions for signoff by Creative Director and our partners on the requesting social marketing team. Maintained partnership with external animator and reviewed multiple rounds of edits, ensuring on-time delivery for final assets. Designed additional "golden ticket" for social media scavenger hunt.
